Philips and Cent have entered into a strategic collaboration to advance preventive diagnostics and early risk detection in India.
The collaboration brings together Philips’ advanced imaging technologies and Cent’s preventive health screening model to explore new approaches to identifying health risks earlier and supporting a more proactive approach to healthcare.
As part of the collaboration, Philips will deploy its helium-free, wide-bore 70-cm 1.5T MRI systems, equipped with AI-enabled SmartSpeed image acceleration, at Cent preventive health screening centres.
The initiative is aimed at enhancing the screening experience, delivering high-quality imaging and improving MRI workflow efficiency. It will also explore neurological, spine and oncology-related indications and risk-assessment pathways.
The two organisations will evaluate MRI protocols, clinical workflows and operational requirements for preventive screening and risk assessment in asymptomatic individuals.
Bharath Sesha, managing director, Philips Indian Subcontinent, said, “Advanced imaging technologies and AI-enabled solutions have the potential to support earlier identification of health risks, improve diagnostic confidence and enhance patient experiences. Through our collaboration with Cent, we look forward to exploring innovative approaches that can help strengthen preventive diagnostics and support better health outcomes for more people.”
Anshul Khandelwal, co-founder, Cent, said that many serious conditions in India are still detected only after symptoms appear, highlighting the importance of strengthening early detection.
“This collaboration with Philips validates the need to build new imaging protocols, clinical workflows and risk-assessment models specifically for preventive healthcare. Our mission is to build the clinical and technological infrastructure needed to identify risks earlier and enable timely intervention at scale,” he said.
Philips and Cent said the collaboration reflects their shared commitment to advance preventive healthcare through innovation, research and technology-enabled diagnostics. The initiative aims to contribute to a future where healthcare is increasingly proactive, personalised and focused on earlier risk detection and intervention.
